It’s About Growth!

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans – Stephen Woessner (AMACOM)

Nothing makes me more crazy than working with an entrepreneur or business owner who proclaims “I need to have a Facebook page, or a Twitter account, or be on Instagram, or have a blog or start a podcast.” When I ask the very simple question why? I usually get an answer that goes something like; “well this guys I know said I needed it,” or “my brother-in-law tried it and it worked for him.”

It’s what I call running from one end of the room to the other marketing syndrome! Whatever the new and shinny object is that catches a business owners eye, the newest must have that invariably DOES NOT WORK. This isn’t to say that any of these vehicles can’t help you grow your business, the problem is most folks never bother to take the time to, first understand their audience and second, develop a plan to best reach the folks that you are targeting with your product or service. Hence, the mad dash blindly around the room in search of business gold.

One of the newest entries in the category of books that will help you STOP running around the room in search of answers is Stephen Woessner’s Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Woessner, the founder and CEO of Predictive ROI and the host of the Onward Nation, a podcast for business owners; and the great thing about this book is it truly focused on getting to growth.

When it comes to podcasting, there are a multitude of shows, styles, platforms available that tackle a massive variety of topics. More often than not, podcasts tend to boil down to a couple categories; the wildly successful ones with great production values, and content and those that are quite frankly not done well and have little to no impact on growing business.

Woessner does a great job of not only talking about how to grow your business, he also talks about whether or not a podcast is right for you and your business. If it is, he gives you everything tools and resources-wise to help you plan and execute on a successful, business growing podcast. It’s not just about your business, it’s about how to develop and grow your audience and then convert that growth into growing your bottom line.

To borrow a line from Field of Dreams, podcasting is NOT build it and they will come; like any successful marketing strategy, it takes planning, planning and planning. Did I mention it’s best to have a plan? Woessner takes things down to a pretty granular level to make it a negotiable process no matter what your level of experience. There are plenty of podcasting books, but   Profitable Podcasting should be your go to choice when it comes to determining if podcasting will work for you and if it is, how to do it well.