Color My World

Color Index XL: More than 1,100 New Palettes with CMYK and RGB Formulas for Designers and Artists – Jim Krause (Watson – Guptill)

With the rapidly changing world of marketing and the integration of so many forms of visual content for creative folks to keep up they need to understand and speak the language of design. If you are a marketer who works with graphic design, web design or even event design, you need to understand how to integrate color into your marketing expression.

One handy tool to have within reach is veteran graphic designer Jim Krause’s newest edition of his color index series of books, Color Index XL: More than 1,100 New Palettes with CMYK and RGB Formulas for Designers and Artists. While previous editions have been more low key, pocket sized tomes, the new one is perfect for our predilection towards supersizing, with a larger format that is easier to use and will enhance your ability to visualize colors for any design project. Hence the XL.

For the uninitiated, CMYK refers to the color process that utilizes for inks in some color printing, the include: cyan, magenta, yellow and key (black). The RGB color model refers to the more obvious, red, green and blue.

Whether you are a graphic designer, and artists or someone who utilizes their services, Color Index XL, is a great tool that you will reach for again and again and I can almost guarantee you break the binding simply fro using it time and again.