When David Meerman Scott originally released The New Rules of Marketing & PR six years ago, it was at the time a groundbreaking, direct to consumers approach that was a twist to traditional marketing. While the book may not have spawned a revolution, it certainly was one of the early roadmaps to the evolution of how to communicate and market directly to consumers.
In the completely revised and updated fourth edition of The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly, Scott goes beyond just strategies and delves directly into tactics that not just marketers, but business owners can put into practice today to improve their results.
Rather than taking the often expensive route of trying to reach consumers through traditional mediums, utilizing repetition of messages to hopefully reach consumers, Scott offers up techniques to open up a treasure trove of information about your products and services and open the door to them becoming your customer. This is steps ahead of tried and true calls to action, making the approach more about the consumer than it is about you and your business.
Some may be quick to claim that this is a death knell for traditional marketers, allowing business owners to start a DIY marketing storm, but the reality is that nimble practitioners will simply showcase their value by deliver focused content that will allow business to stand out in the storm. If this book isn’t already in your business toolbox, it should be.