Ultimate Guide to YouTube for Business – Jason R. Rich (Entrepreneur Press)
The numbers are gaudy; YouTube, the streaming platform delivers 1 billion minutes of streaming content to more than 1.3 billion active users on a daily basis. That bears repeating; 1 BILLION minutes to 1.3 BILLION users, per day. So how can you as a business owner or entrepreneur tap into that power and influence and grow your business?
The answers come in the form of Jason Rich’s second edition of the Ultimate Guide to YouTube for Business. Rich does a nice job of breaking down the nuts and bolts of using YouTube into easy to understand, digestible chunks that you can implement with just the right amount of planning. Yes PLANNING. Just because the numbers have a great allure and you will want to dive right in, I think Rich does the right thing by getting you to develop a strategy and set measurable goals for using YouTube.
I have labeled it running around the room, others have called it the shinny object syndrome; the reality is too many businesses skip the planning phase and try to jump straight to recording something on their IPhone that they can post today and they end up wondering why the stupid YouTube doesn’t work. Forget about becoming a “YouTube Star” and focus on getting the right plan to reach your customer with the right message.
Once you hit that, then it’s time to focus on what is the best vehicle to deliver your YouTube message. Rich delves into a variety of formats that have been successfully used and how to figure out the best fit for you. Then he tackles all those technical things like recording and editing and the hardware that is appropriate for your needs. Despite what you may have heard, it’s not all free! Rich lays out the differences in the hardware and how to best put it to use.
The resource list that Rich provides at the end of book is worth the price of admission; dynamic and covering all of the bases it will prove to be a HUGE time saving hack for cutting down the time from planning to concept to streaming.