Ultimate
Guide to YouTube for Business – Jason R. Rich (Entrepreneur Press)
The numbers are gaudy; YouTube, the streaming platform
delivers 1 billion minutes of streaming content to more than 1.3 billion active
users on a daily basis. That bears repeating; 1 BILLION minutes to 1.3 BILLION
users, per day. So how can you as a business owner or entrepreneur tap into
that power and influence and grow your business?
The answers come in the form of Jason Rich’s second
edition of the Ultimate Guide to YouTube
for Business. Rich does a nice job of breaking down the nuts and bolts of
using YouTube into easy to understand, digestible chunks that you can implement
with just the right amount of planning. Yes PLANNING. Just because the numbers
have a great allure and you will want to dive right in, I think Rich does the
right thing by getting you to develop a strategy and set measurable goals for
using YouTube.
I have labeled it running around the room, others have
called it the shinny object syndrome; the reality is too many businesses skip
the planning phase and try to jump straight to recording something on their
IPhone that they can post today and they end up wondering why the stupid YouTube
doesn’t work. Forget about becoming a “YouTube Star” and focus on getting the
right plan to reach your customer with the right message.
Once you hit that, then it’s time to focus on what is
the best vehicle to deliver your YouTube message. Rich delves into a variety of
formats that have been successfully used and how to figure out the best fit for
you. Then he tackles all those technical things like recording and editing and
the hardware that is appropriate for your needs. Despite what you may have
heard, it’s not all free! Rich lays out the differences in the hardware and how
to best put it to use.
The resource list that Rich provides at the end of book
is worth the price of admission; dynamic and covering all of the bases it will
prove to be a HUGE time saving hack for cutting down the time from planning to
concept to streaming.
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