Full confession: Since it arrived on my doorstep, I
have picked this book up, struggled through some of the concepts it present and
put it down. Later I would return, pick it up and put it down. It reached the
point where it became a challenge for me to work my way through the book and
develop a meaningful review.
As I worked my way through the ups and downs, I finally
reached the conclusion that the problem I have, is understanding exactly what
innovation really is. Innovation is a word/concept that gets tossed around by
all sorts of business folks, but what does it really mean?! Naturally I went
where I always go; the dictionary.
Innovation – The
action or process of innovating. Really!? Alright, how about this one- change, alteration, revolution, upheaval,
transformation, metamorphosis, breakthrough, modernization. Well that
certainly didn’t solve the problem I faced.
So I shifted the focus to what is truly at the root of
innovation? Think about the concept of innovation; in the process of
“innovating” you are often simultaneously causing obsolescence? Now ask what
role does disruption play in the process? How do we find that magical delta
between innovation and obsolescence? Are you getting the drift here? The Grants
concept of the pace of innovation and the so-called purpose driven route to
innovation certainly is a challenging one. Are we innovating just for the sake
of innovating and is that really serving the needs or fixing the problems that
lead to the desire to innovate.
Not sue I have come up with a helpful review here,
other than to say that this book is certainly challenging and thought
provoking.
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