"If it's not broke don't fix it," became a popular business axiom, that later became "If it's not broke, break it." If you find that your business, in whole or in part, is stuck in a rut because your business operating principle has become "because that's the way we've always done it," then it's probably time to give some thought to bringing a little disruption to your game.
A pair of Deloitte business consultants, Geoff Tuff and Steven Goldbach are out with a new book Detonate: Why - And How - Corporations Must Blow Up Best Practices, that advocates bringing disruption, almost for the sake of disruption. I think there is a need for careful delineation to be put into play, before you take a sledgehammer to your business practices.
First you have to account for the specifics of your business and industry. In some business sectors, best practices are actually rewarded. Take healthcare for example; where so-called core measures, a set of industry recognized best practices for treatment protocols. These standards of care get monitored and measured and can result in higher reimbursements, notably from government payers. It would not only be silly to detonate these best practices, but counter productive to the bottom line.
Certainly there are a myriad of opportunities to disrupt healthcare delivery, that could positively improve the bottom line and should be explored to improve not only patient outcomes, but also patient experience.
One of my all time favorite business questions is "what should we stop doing?" We spend so much time looking for opportunities that involve expanding what we do, that we miss the opportunities that lie in stopping doing things that aren't working or aren't contributing to our business in a meaningful way. This is where the lessons distilled in Detonate can have the greatest impact on your business.
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