The Push You Need to Succeed

The Million-Dollar, One-Person Business: Make Great Money. Work The Way You Like. Have the Life You Want. – Elaine Pofeldt – (Lorena Jones Books)

You’ve thought about it…maybe for a long time. You really want to give it a whirl, but the thought of hitting up your obnoxious brother-in-law or rich cousin for some start up funding is enough to have you avoid pulling the trigger on your great idea. Or maybe you hold off because you think you don’t know what it takes to run a business, hire and deal with employees and everything involved with that.

Well, maybe the answer isn’t going down the road of building a traditional business with an office or storefront or warehouse; it could be as simple as starting a one person business that you can develop, grow and scale all by yourself without all of the startup funding and hassles of hiring people.

Elaine Pofeldt has made a career out of profiling small businesses for Fortune, Inc, Forbes and Money, among others; and when I say small I mean the number of employees (or lack thereof) not the bottom line. In Pofeldt’s new book, The Million-Dollar, One-Person Business: Make Great Money. Work The Way You Like. Have the Life You Want, she profiles a wide array of businesses in equally wide range of fields, that all have one thing in common, they are all a part of the growing movement of one person shops or so-called solopreneurs.

While The Million-Dollar, One-Person Business gives you some tremendous insight into how to get rolling with a one person business, please don’t expect it to tell you what business to start or for it to hold your hand and lead you to a big payday. What Pofeldt does is give you the basic tools to take the plunge into following your dream, often by citing how the folks she profiles made that leap. 

She also helps you avoid some of the repetitive pitfalls and mistakes that folks starting out make; in a sense you can learn from the mistakes of others.

Pofeldt also points you to some tools that will help you build your “team”, those folks who will help support you in a range of areas from production and fulfillment to content and growth strategy. If you’ve had the thought of starting your own thing, pursuing a dream, and just needed a push to get you rolling, then The Million-Dollar, One-Person Business, could be the push you need to succeed.