Google Executive Chairman and ex-CEO Eric Schmidt and
former Senior Vice President of Products Jonathan Rosenberg offer up an insider’s
view of what is not only one of the world’s most successful tech companies, but
clearly one of the world’s most successful companies, period; in their new book
How Google Works.
While Schmidt and Rosenberg offer up a veritable gold mine
of Google’s often different world view on business topics ranging from culture
to strategy and innovation to talent hiring, the question I am left with is
while clearly this is a “business” book, are these insights and strategies
transferable to the “real world.”
Start ups and the tech sector can clearly learn from
principles espoused by these Google leaders, but in long established businesses
were change, if it comes, it occurs at glacial pace and is often accompanied
with a heavy dose of pain; I’m not so sure these principles are transferable.
Certainly this isn’t to say that more traditional business
models can’t learn from How Google Works.
The sections on problems being information related and communications can teach
even the stodgiest of businesses how to operate in a more open and inclusive
manner when it comes to sharing information both internally and externally.
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