The old saying is “A picture is worth a thousand words.” As
a writer my response has always been, then imagine the value of a thousand
words. By utilizing infographics, marketers get to have the best of both
worlds.
Marketing has always been about telling stories and engaging
customers. Through the use of infographics your data can tell your story by
creating a visual representation of your story coupled with words that make
your story easy to not only comprehend, but also to remember. Randy Krum covers
a broad range of uses for infographics in Cool
Infographics: Effective Communication with Data Visualization and Design that
goes way beyond adding charts and graphs to your presentation or report.
Krum starts with the basics of how infographics work, what
makes them effective tools and then details how to develop your story and
create your design. For the non-designer, creating infographics may seem like a
daunting task, but Krum offers some great basics tips, design rules to live by
and tools and tricks to make the process a whole lot easier.
Krum also loads the book up with some great example pieces
that prove to be great creative inspiration. Okay, so you’ve got your idea, you
gathered your data, developed and refined your design and you’ve created a
winning infographic. Now what? Krum also provides a road map for successfully
launching and releasing your infographic so that delivers the bang you are
looking for. As always I am looking for actionable steps that I can put to use
right away and Krum certainly delivers.
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