Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work - Kanika Tolver (Entrepreneur Press)
It used to be you’d choose a career path; go out and get the tools you need, (education, training, etc) and set about applying for jobs with either an application or a resume. Once you landed a job, you would settle in and spend the next 40 years working your way to that fateful day when you would either reach retirement or drop dead from the career stress if you weren’t.
To say that things have changed is a complete understatement. Today careers take a completely different look; while job hopping was once viewed dimly, now people in charge of hiring start to wonder about you if you hang around one place for too long. Marketing has become a skillset that every job seeker needs to have in their toolkit and the product you market, is you. If you tell someone from a prior generation that you have hired a job/career coach, you’d likely have to explain exactly what that is and what they do.
No matter where you are in your career arc and are considering utilizing the skills of career coach, I’d like to recommend that a good first step is grabbing a copy of Kanika Tolver’s new book Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work. Served up in useful, digestible chunks, Career Rehab offers easy action steps that you can implement today.
Tolver truly helps you to reexamine the entire process of having, growing and may I say enjoying your career. She helps you to treat your career like it’s a product not your whole existence. In one of the best sections of the book, Tolver actually discusses...wait for it...MONEY. Yep, getting paid, one of those things the old school says you should not talk about. Tolver tackles this by helping you to understand your value and actually get paid what you are worth.
Career Rehab isn’t one of those books you have to read cover to cover; it’s set you so you can pick and choose those sections that help you tackle the issue(s) you are facing today and need to tackle tomorrow. You don’t need to hire a coach, you literally got a coach in a box, in the palm of your hand.
