What started out as the cult of TED, a group of folks
who got together at an annual conference to hear/see presentations on a range
of topics that fell into the broad categories of technology, education and
design, as morphed and grown to be a worldwide phenomenon that has generated tens
of millions of online video views. Along the way it as spun off regional organizations
(TED X) that host their own conferences/speakers.
Bestselling author and business coach Carmine Gallo has
studied not only the growing impact of TED presentations, but also spent
countless hours dissecting what it is that makes some of the most viewed TED speeches
so impactful in his latest effort, Talk
Like TED: The Nine Public-Speaking Secrets of the World’s Top Minds.
While some of the most viewed videos fall in to a wide range
of topics, Gallo focused on what elements these presentations had in common
that made them so impactful. Along the way he uncovered 9 common things,
secrets if you will, that make them stand out from the pack, and how you as a
presenter can include them in your presentations to increase your impact.
The “secrets” include:
1.
Unleashing the master within
2.
Mastering the art of storytelling
3.
Having a conversation
4.
Teaching something new
5.
Delivering jaw-dropping moments
6.
Lightening up
7.
Sticking to the 18 minute rule
8.
Painting a mental picture with multisensory experiences
9.
Staying in your lane
Gallo explores the business value of TED presentations.
I found that it was very useful to read the book with a notebook close at hand
and a laptop dialed into the TED presentations Gallo was detailing, to see
firsthand the examples he cites.
Even as an experienced public speaker and business
presenter I found a variety of new and useful tips throughout the book. One
common theme that Gallo hits on was that successful TED presenters clearly
spend plenty of time practicing and refining their craft before they ever set
foot on the stage; while this may seem like common sense, but it’s winning
advice on how to be brilliant.