The upfront no brainer on this one is that any one in
business is being blasted on a daily basis with a fire hose of information; we
are literally being inundated with e-mails, text messages, reports, updates,
white papers, mounds and mountains of information.
While we have newer and better tools than ever before
for carrying out business, trying to have or make an impact is getting harder
and harder in the face of this overload. Author Joseph McCormack makes the
solid business case that it’s not just what you say, but how you say it that
improve the impact of your information.
In Brief – Make a
Bigger Impact by Saying Less McCormack offers up workable solutions and
tactics that you can put to use today for a lean communications strategy. Often
times communicating with clarity and brevity comes done to discipline and
choice; why offer up 2500 words when a few hundred focused and impactful words
can have a better impact with an information drenched executive? Part of your
message can certainly be the offer to serve up more detail only if needed.
McCormack has devised a straightforward approach to
utilizing the skills he offers, by breaking the book down into easy to digest
and use bites. The layout makes it easy to pick and choose the sections that
apply to your needs in a plug and play approach.
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